The APOKALYPSE collection depicts a crucial moment our generation and entire species is living, our race as human beings with rights that every day seem to be diminishing more and more. Our habitat everyday is more violated and destroyed. We are the Apokalypse generation, it is hapening in fron of our eyes. In Colombia Indigenous youths from age 12-18 are comitting suicide because they feel out of place in the common society which they are forced to live in by the government, and they know that the damage being caused to the Earth is suicidal for our survival. Their ancestral knowledge and tradition must be preserved and valued as our only hope for saving our habitat and spirit.
Photographer: Juanfer Ibarra, Carlos Basto
Model: Esteffy Ossa, Manuela, Stephania Ayiotou, Mace Gomez
This collaboration is the result of 2 artists finding each other in the path of life and finding solace in the unanimity of their message to the World. Crack Family is the creation of Cejaz Negraz, a prolific Colombian rapper/enterpreneur which has reached international fame through his albums and music videos. Crack Home Music is an independent record label which he runs and records other rappers in and Crack Family G'z is his clothing brand. As a designer, rapper and artist I chose to curate some of his garments and design a collection for him as an attachment to my current fashion project 'APOKALYPSE GENERATION'. The back pack with the emblematc guerilla warrior silver piece and lambskin leather. We also created 2 new prints for the brand. One is called Mi Rio Sangra (Bleeding River) as a protest to the destruction of river's though irresponsable mining, in this print you can depict the colours of the destroyed rivers. A phenomenon which is destroying Colombia and it's ecosystem day by day. The second print is Colombia Militar (camo print) a repetition of Colombian maps over river water. Also a protest that is basically saying, no one will fight for your rights, no one will save your land, no one will educate your children. No one but you, the Colombians.
Model: Esteffy Ossa
Photographer: Juanfer Ibarra
Stylist: Steffi Crown
Location: San Antonio, Cali CLO
Produced by STEL*LEO and Mitchell Cohen featuring STEFFICROWN
"Gritty" aka "Welcome to Cali" is a dedication to my city Cali, Colombia.
An ode to the beauty in the struggle, the colorful barrio's and tough necked youth that survives in them. Celebrating Sabor and standing defiant in the face of Western money/stress culture. We live to survive and work to live!!! 'Salsa brava con puñales' 'vivimos por el son no por la cobra del mason'...
Steffi Crown X
Cali is my city, it's known as the Salsa capital of the world and is referred to 'La Sultana del Valle' in Colombia (which means sultan of the Valley) hence the name of my first streetwear collection 'SULTANS'. You will see encrypted on the print the number 1536 in latin numbers, that is the year the city was funded.
Fascinated to discover the talent that this city holds. I first discovered thrasher and hardcore bands of young angry kids that make art for the sake of expressing their anger towards the system and don't care about being known beyond their inner circle following. The hip hop culture is really strong, in a park called 'Jovita' (parque de los Estudiantes) I got to see legendary hip hop artists like 'Asilo 38' (featured on MTV) and made friends with many street rappers who compete on the hottest usb boombox for their beats.
SULTANS is my first Streetwear collection, with it I am honoring these artists and the ideal of living for your art independent of how society sees it, the strong spirit and struggle of true hip hop. In the carefully handcrafted and printed tags of these garments you will find my message. The 'Colombian Rocks' prints depict various rock formations in beautiful wild places like the 'Pulpito del Diablo' which is a 70 meter tall rock that stands proud and shines of gold and black tones under the sun and el 'Cerro de las 3 Cruces' is a hill that represents Cali and exhibits multicolored rock surfaces.
Using the same high end digital prints the brand is known for we printed the jerseys on hi performance dri-fit fabric, the T-shirts on 100% recycled cotton and the silk button un on 100% silk satin. So even though we went very street with the design we kept it high fashion with construction.
Moments, moods, magic captured in my tavels and advenure,, mostly by talented photographers and creators i am proud to call friends