The APOKALYPSE collection depicts a crucial moment my generation is living. A crucial moment for our race as human beings with rights that every day seem to be diminishing more and more. An a crucial moment for our habita which seems to be getting more violated and destroyed day by day. We are the Apokalypse generation, in Colombia Indigenous youths from age 12-18 are comitting suicide because they feel out of place in the common society which they are forced to live in and they know that the damage being caused to the Earth is suicidal for our survival. Their ancestrar knowledge and tradition must be preserved and valued as our only hope for saving our habitat and spirit.
Cali is my city, it's known as the Salsa capital of the world and is referred to 'La Sultana del Valle' in Colombia (which means sultan of the Valley) hence the name of my first streetwear collection 'SULTANS'. You will see encrypted on the print the number 1536 in latin numbers, that is the year the city was funded.
Fascinated to discover the talent that this city holds. I first discovered thrasher and hardcore bands of young angry kids that make art for the sake of expressing their anger towards the system and don't care about being known beyond their inner circle following. The hip hop culture is really strong, in a park called 'Jovita' (parque de los Estudiantes) I got to see legendary hip hop artists like 'Asilo 38' (featured on MTV) and made friends with many street rappers who compete on the hottest usb boombox for their beats.
SULTANS is my first Streetwear collection, with it I am honoring these artists and the ideal of living for your art independent of how society sees it, the strong spirit and struggle of true hip hop. In the carefully handcrafted and printed tags of these garments you will find my message. The 'Colombian Rocks' prints depict various rock formations in beautiful wild places like the 'Pulpito del Diablo' which is a 70 meter tall rock that stands proud and shines of gold and black tones under the sun and el 'Cerro de las 3 Cruces' is a hill that represents Cali and exhibits multicolored rock surfaces.
Using the same high end digital prints the brand is known for we printed the jerseys on hi performance dri-fit fabric, the T-shirts on 100% recycled cotton and the silk button un on 100% silk satin. So even though we went very street with the design we kept it high fashion with construction.
Produced by STEL*LEO and Mitchell Cohen featuring STEFFICROWN
"Gritty" aka "Welcome to Cali" is a dedication to my city Cali, Colombia.
An ode to the beauty in the struggle, the colorful barrio's and tough necked youth that survives in them. Celebrating Sabor and standing defiant in the face of Western money/stress culture. We live to survive and work to live!!! 'Salsa brava con puñales' 'vivimos por el son no por la cobra del mason'...
Steffi Crown X
STEFFICROWN's work has left foot prints at the Cannes film Festival, in the Golden Globes Hollywood.
We also throw unforgettable parties with multiple artists all over the world.
Moments, moods, magic captured in my tavels and advenure,, mostly by talented photographers and creators i am proud to call friends